The Summer lawn collection 2009 by GulAhmed was launched on 14th March 2009 in different cities of Pakistan. In Karachi their have been an exciting launch of fabulous GulAhmed Summer Collection Products in the outlets at Gulistan-e Johar, Gulshan-e-Iqbal, Dhoraji Colony, Tariq Road, Hyderi, University Road, Lasbela, Makro Saddar, Makro Star Gate and Makro Manghopir from 11 a.m to Midnight on first day and 10 a.m. to midnight on second day. These outlets are open seven days.

The report that I have made was of the outlet at Tariq road, Liberty Chowk branch. The outlet was crowded and everyone was so busy buying or selling the stuff. GulAhmed has always bring the best and latest style in fashion. Being the brand leader in textiles and fashion, Gul Ahmed retains its promises of being bigger and better each season.

This season Gul Ahmed brings the G-Women embroidered line enveloped in the fresh and modern charm of fantasy. Stitched garments, available at Idea’s and Gul Ahmed exclusive stores, the perfect creation for every women’s wardrobe. Clean line, minimal silhouettes(view of an object or scene consisting of the outline and a featureless interior, with the silhouetted object usually being black) and a refreshing palette of color is all over the outlet. Shiny sequines, crotched styles(A term used in tailoring; important for fitting trousers properly) and ripe silk roses are the main prints I observe at the outlet. This season Gul Ahmed also introduces a very important collection dedicated to all mothers “The Tribute Lawn Collection”. This year, they present all mothers with this line of designs specially created for mothers. [1]

There is also a G-man collection available at every Gul Ahmed and Ideas exclusive stores. The dyed lawn collections, tana bana woven collection, Estilo Yarn dyed collection, club wear collection, Embroiderd kurta and white lawn collections are launched this season. Gul Ahmed also introduces the finest collection of quality ties.

Gul Ahmed introduces G-junior line for the kids. The cute styles and trends for kid available at their outlets.

To bring the ultimate experience of Egypt and all its historical pleasures, they went to the Gayer-Anderson museum, the museum has a unique charm about it. They feature their fabulous designs from the museum filled with furniture, carpets, crystals, glasswares and artwork from all over the middle east. They made such perfect designs for their clients with true historic feel of that land of art. [2]

The Accessories including bags, shoes, chappals and jewellery were there for e.g. if there was a long eoru embroidered shirt with stitched loose pajamas then there will be a matching of sun-kissed yellow chapals along with that. Gul Ahmed introduces power bags with monochromatic polishes, metallic finishes and flashes of sparkle that are edgy yet elegant. The bags, shoes and all funky accessories are available at every Gul Ahmed’s or Idea’s outlets. Gul Ahmed unrivalled quality has the distinct touch of class that’s sets them apart. Their message is to enjoy summer with their latest line, celebrate it with Gul Ahmed. The people can join Gul Ahmed and buy their products easily through e-shopping. The web address is www.gulahmedshop.com

G - Woman Stitched Garment at the exclusive store of Gul Ahmed on Tariq Road Branch. Prices above 1200.	. Gul Ahmed Exclusive outlet at Tariq Road, Liberty Chowk.
Expensive Leather and metallic bags at their store.	Matching chappals and sandals at GulAhmed.
Gul Ahmed introduces metallic finishes and monochromatic polishes bags. that range from 1000 to 5000	The power of Black, accesories at Gul Ahmed [3]
Fleur Perfume - The fragrance for women. Available at Ideas and Gul Ahmed stores. [4]	G - Man: Dyed lawn prints for men availabe at Gul Ahmed stores.[5]